Goals and missing pages

Count the sign‑ups. Find the dead ends.

See which posts and sources bring in newsletter sign-ups, enquiries and sales, and find the addresses visitors try that don’t exist. No extra script and no tag manager.

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Goals and sign-ups

Visitors are good. Sign-ups are better. Mark the things that matter to you as goals and ReaderCount counts them, with the posts and sources that brought them in.

  • Add data-rc-goal="Newsletter sign-up" to any button, link or form
  • Or call readercount("Goal name") from your own code
  • Every form send is counted automatically, even before you set anything up
  • Your stats page shows completions, the conversion rate, and which sources and pages bring them in

Read the step-by-step goals guide

<form action="/subscribe" data-rc-goal="Newsletter sign-up">
  …
</form>

<a href="/book/" data-rc-goal="Booked a call">Book a call</a>
The Goals and sign-ups card in ReaderCount, with completions, conversion rate and visitors for each goal

No tag manager, no extra script

Goals use the same small ReaderCount script you already have. There is nothing else to load, nothing to configure in a separate tool, and still no cookies.

Works on Ghost, WordPress, Squarespace, Webflow, Shopify and any site where you can add an attribute to a button or a form.

Which posts bring in sign-ups

Your most-read post is not always the one that grows your list. Goals show the pages and sources that turn readers into subscribers, so you know which posts deserve a better sign-up box, and which sources are worth more of your time.

Goals with no code: triggers

No access to your website’s code? Set up a goal in Settings instead: a page visited (such as /thank-you), a link clicked (any link to amazon.) or a form sent. It counts your past visits too, and can email you or post to Slack, Teams, Discord or Zapier when it happens.

Why people leave straight away

When most people leave a page without opening another, What to fix says why it’s likely happening and what to do: slow on phones, something broken on the page, worse for one source, people not scrolling, or readers who got their answer and had nowhere to go next.

Problems your readers run into

When a picture or file fails to load for a reader, or a script on the page breaks, it shows on your stats page with the page it happened on and the browsers affected. No crawling needed: if it breaks for a reader, you see it.

The missing page report also names the page of your own site that links to a missing page, and Form Drop-Off shows how many people start each form and how many send it.

Missing page report

When a visitor lands on a page that says “404” or “Page not found”, we list the address they tried, how often it happened, and where they came from. Then you can fix the link or add a redirect, and stop losing those readers.

  • Picked up from the page itself, so it works on almost any platform
  • If your error page says something else, add <meta name="readercount" content="404"> to it
  • Shows where most of those visitors came from, so you know which link to fix
  • Busiest first, so you fix the ones that matter
The Missing page report in ReaderCount, listing addresses that came up Page not found and where visitors came from

More ReaderCount features

Grow your list. Fix the leaks.

Form sends and missing pages are counted from the first day. Add your first goal in a minute.

Start your 30-day trialSee plans and prices

No card needed. Then from £9 a month. Try the live demo first if you like.